Less but better - The Rams influence

Dieter Rams’ T3 transistor radio, alongside Apple’s first iPod

Working with Braun from 1955 until retirement in 1988, Rams brought simplicity and style to everyday objects. In the process, he created iconic designs that have both stood the test of time and shaped the world as we know it.

If they happen to look familiar, it’s because almost every industrial designer since has been influenced by his work. Apple’s Jonathan Ive is a case in point. The designer responsible for the iPhone, iPod, and iPad has described Rams’ work as, “Bold, pure, perfectly proportioned, coherent and effortless. At a glance, you knew exactly what it was and exactly how to use it.”

Yet design today is much, much more than products, quoted Steve Jobs.

“Design,is a funny word. Some people think design means how it looks. But, of course, if you dig deeper, it’s how it really works.” Design is not necessarily about the product — it is about the experience. It is something much bigger than the thing we think we are buying. It is about how something feels and makes us feel.